HELP YOURSELF DEVELOP AS A WRITER OR ARTIST

IS YOUR DISPLAY BOOTH READY FOR THE ART SALE?

Posted by Gail Daley on Friday, January 16, 2015 Under: Business Development

Spring is coming soon, and with it comes events and fairs to sell your work. I call these “Booth Events” because usually you set up your own sales booth.  Generally there are 3 types of these events Outdoor, Indoor and Tabletop .  Events can be geared to sell only art or allow different types of vendors. Outdoor events are usually larger than the Indoor ones and attract a larger crowd.  A Tabletop can be either indoors or outdoors; the main difference between a Tabletop and the others is the space size. Most booth events allow you a 10’ x 10’ space. With a tabletop you have a space about the length and width of a table (usually 8’ long by 3’ wide) to display your work.

Your booth set up should be light and portable, easy for one person to set up in about 20 minutes, and fit into your vehicle along with the products you are planning to sell. To take part in booth events you should have the following items:

 

Outdoor Event

 Pop-Up booth: Pop-Ups come in several price ranges and styles. Ideally, you will have help setting it up, but I would recommend the E-Z Up brand with the white top because it can be set up by one person. If you have never set up a booth, I recommend a couple of practice trials setting it up in your yard before you go out to the event. The best Pop-Ups for displaying art have white top and straight sides. The white top provides more light to see the art and the straight sides give you somewhere to fasten display racks. You can also purchase sidewalls to hang from the sides of the booth, which are necessary if you are taking part in an event that lasts several days; you can use the sidewalls to enclose the booth when you go home for the night. FYI, unless the event has very good security, I wouldn’t recommend leaving your work out, but you can leave your display stands set up inside.

Display stands or racks: You can buy display set-ups from the art supply catalogs; but these can be pricey. However, it is possible to make your own. I bought 8’ wire closet shelving from the local hardware store. Turned on end, they can be fastened together with plastic tie straps or Velcro, and the wire bars then make spaces to hang different sizes of art. This portable shelving can also be made into stand-alone shapes (boxes, triangles and rectangles). For indoor events where you can’t take the Pop-Up, I suggest that sandbags or weighted milk cartons be fastened inside the shape to prevent tipping as additional security for stand-alone shapes.

Portable easels can also be used as a part of your display. The art supply catalogs have some excellent display easels that hold multiple pieces of art and they look very professional. You can also make display easels yourself out of copper, PVC pipe or wood; just make sure they look professional. Remember you are going to be carrying them so they should be very light-weight!

Small fold up tables with a nice tablecloth will hold your cash box and give you a hard surface when making out receipts. They can also be used to display very small or 3-deminsional art, cards, etc. Just don’t make your space so crowded buyers won’t enter it. In addition, if your work is light, cardboard boxes covered by tablecloths or white sheets that reach the ground look very professional and provide a good backdrop to show off your work.

Sandbags or weights to hold down the booth in case of high winds: Weights of some kind are a must. A Pop-Up booth makes a big kite when the wind blows and it doesn’t have to be hurricane strength either. You need about 20 to 30 lbs. on each corner. Many booth events are on blacktop so you can’t use the handy stakes that come with the Pop-Ups to secure your booth against winds. Sandbags are available either from the Art Supply warehouse where you got your Pop-Up or from the hardware store where you can also obtain clean, dry sand. You can also fill empty gallon milk cartons and use the handle to fasten to the legs of the booth. 

Cash box: a locking cash box to keep change for cash sales and checks can be bought at the local office supply store.

Chair to sit in; while you will be spending a lot of time on your feet, it’s nice to have a place to sit down and relax so potential buyers don’t think you are just waiting to pounce.

Your work and any other items you plan to sell: Plastic boxes with good, snap-lock lids work really well to transport small items. They are waterproof and if you are doing a lot of events they hold up much better than cardboard. If you are going to be carrying your product in a pickup bed, make sure the lids of the boxes are fastened down and won’t blow open (bungee cords work well here). You will need either bubble wrap or some type of padding to wrap around or separate delicate items. For larger pieces of art such as framed paintings or photographs, I recommend that you carry them inside your vehicle (in which case they can be separated by large pieces of cardboard to prevent scratching the frames), or completely wraped in bubble wrap. The thing you are most looking to prevent is damage caused by the items moving around when you stop, start and turn the vehicle. I also carry either a large, wide-tip marker in either brown or black to touch up frames.

A hand truck: You may have park some distance from your booth set up. While most places allow you to drive into the event area to set up your display, it might not be feasible for you to do so. A hand truck or dolly will enable you to haul your art, display stands and Pop-Up into the area without having to transport everything a piece at a time. This is a big plus because you may have a limited time in which to set up your booth.

A way to take debit or credit cards: If you want to make sales over $20, you will need either an I-Pad, I-Phone or some other brand of smart phone and the APP enabling either Square technology or PayPal. Both companies provide  a small square you can order off the internet free, attach it your smart phone  or tablet It’s small, portable and easy to learn to use. The company takes a small percentage of each sale as a fee (2.75% per swipe) and the money is in your account the next day. The site is https://squareup.com/  or https://paypal.com check it out. Although other companies are beginning to develop this tech these both have a proven track record.

Sales Receipts, a calculator and bags: A receipt book is a handy way for you to keep track of cash sales. Don’t spend a lot on the bags; you can get small paper bags and larger plastic ones with handles at the local Dollar Store. A small printing calculator because some customers who buy large ticket items are going to want a printed receipt, even if you are also e-mailing them one.

Indoor Event

An Indoor events’ requirements are going to be slightly different; Some indoor events will allow you a 10 x 10 area, but quite a few of the spaces allotted aren’t exactly that size or is not in a square, so there will be difficulty fitting the Pop-Up frame into the space. In addition, the top cover will keep the overhead lighting from coming through, and the ceiling in the room may not be high enough to accommodate your booth. Even if the cover is white, poor lighting will make your booth dark and unattractive. You might still be able to use only the Pop-Up frame however, if the canvas or vinyl cover is removable and the ceiling is tall enough.

Stand-alone display racks are best for an indoor event. I use 8’ wire closet shelving from the local hardware store. Turned on end, they can be fastened together with plastic tie straps or Velcro, and the wire bars then make spaces to hang different sizes of art. This portable shelving can also be made into stand-alone shapes (boxes, triangles and rectangles). I suggest that sandbags or weighted milk cartons be fastened inside the shape to prevent tipping as additional security for stand-alone shapes. However, you can purchase this type of display from Art Supply catalogs and warehouses.

Portable easels can also be used as a part of your display. The art supply catalogs have some excellent display easels that hold multiple pieces of art and they look very professional. You can also make display easels yourself out of copper, PVC pipe or wood; just make sure they look professional. Remember you are going to be carrying them so they should be very light-weight!

Small fold up tables with a nice tablecloth will hold your cash box and give you a hard surface when making out receipts. They can also be used to display very small or 3-deminsional art, cards, etc. Just don’t make your space so crowded buyers won’t enter it. In addition, if your work is light, cardboard boxes covered by tablecloths or white sheets that reach the ground look very professional and provide a good backdrop to show off your work.

 

TABLETOPS

If you do a lot of Church or School sponsored Boutiques, a Tabletop Event is the most common type. At a Tabletop, you are probably going to be given just enough space to set up one 8’x2.5’ table with room for a chair behind it, so be prepared to cut your display down and bring only what you consider the most “sellable” items.

When I go to an event, especially an Indoor event, I always ask for access to electricity; I seldom take many large pieces of art to these events anymore. Since space is usually at a premium it is difficult to display a lot of large art; instead, I take a plug-in digital picture frame (you can do the same with either a laptop or a tablet) loaded with photos of my work. I have a power point presentation showing my work set to music. The moving slide show and music attract a lot of attention and I can display more art.

Remember to have fun and talk about your work.

Good Luck

Gail

**More detailed information on this subject is covered in the Pamphlet “Selling At An Event”. Click Here http://www.thepracticalartist.com/forms-and-booklets.php

 

 

 

In : Business Development 


Tags: selling art;art fairs 

IS YOUR DISPLAY BOOTH READY FOR THE ART SALE?

Posted by Gail Daley on Friday, January 16, 2015 Under: Business Development

Spring is coming soon, and with it comes events and fairs to sell your work. I call these “Booth Events” because usually you set up your own sales booth.  Generally there are 3 types of these events Outdoor, Indoor and Tabletop .  Events can be geared to sell only art or allow different types of vendors. Outdoor events are usually larger than the Indoor ones and attract a larger crowd.  A Tabletop can be either indoors or outdoors; the main difference between a Tabletop and the others is the space size. Most booth events allow you a 10’ x 10’ space. With a tabletop you have a space about the length and width of a table (usually 8’ long by 3’ wide) to display your work.

Your booth set up should be light and portable, easy for one person to set up in about 20 minutes, and fit into your vehicle along with the products you are planning to sell. To take part in booth events you should have the following items:

 

Outdoor Event

 Pop-Up booth: Pop-Ups come in several price ranges and styles. Ideally, you will have help setting it up, but I would recommend the E-Z Up brand with the white top because it can be set up by one person. If you have never set up a booth, I recommend a couple of practice trials setting it up in your yard before you go out to the event. The best Pop-Ups for displaying art have white top and straight sides. The white top provides more light to see the art and the straight sides give you somewhere to fasten display racks. You can also purchase sidewalls to hang from the sides of the booth, which are necessary if you are taking part in an event that lasts several days; you can use the sidewalls to enclose the booth when you go home for the night. FYI, unless the event has very good security, I wouldn’t recommend leaving your work out, but you can leave your display stands set up inside.

Display stands or racks: You can buy display set-ups from the art supply catalogs; but these can be pricey. However, it is possible to make your own. I bought 8’ wire closet shelving from the local hardware store. Turned on end, they can be fastened together with plastic tie straps or Velcro, and the wire bars then make spaces to hang different sizes of art. This portable shelving can also be made into stand-alone shapes (boxes, triangles and rectangles). For indoor events where you can’t take the Pop-Up, I suggest that sandbags or weighted milk cartons be fastened inside the shape to prevent tipping as additional security for stand-alone shapes.

Portable easels can also be used as a part of your display. The art supply catalogs have some excellent display easels that hold multiple pieces of art and they look very professional. You can also make display easels yourself out of copper, PVC pipe or wood; just make sure they look professional. Remember you are going to be carrying them so they should be very light-weight!

Small fold up tables with a nice tablecloth will hold your cash box and give you a hard surface when making out receipts. They can also be used to display very small or 3-deminsional art, cards, etc. Just don’t make your space so crowded buyers won’t enter it. In addition, if your work is light, cardboard boxes covered by tablecloths or white sheets that reach the ground look very professional and provide a good backdrop to show off your work.

Sandbags or weights to hold down the booth in case of high winds: Weights of some kind are a must. A Pop-Up booth makes a big kite when the wind blows and it doesn’t have to be hurricane strength either. You need about 20 to 30 lbs. on each corner. Many booth events are on blacktop so you can’t use the handy stakes that come with the Pop-Ups to secure your booth against winds. Sandbags are available either from the Art Supply warehouse where you got your Pop-Up or from the hardware store where you can also obtain clean, dry sand. You can also fill empty gallon milk cartons and use the handle to fasten to the legs of the booth. 

Cash box: a locking cash box to keep change for cash sales and checks can be bought at the local office supply store.

Chair to sit in; while you will be spending a lot of time on your feet, it’s nice to have a place to sit down and relax so potential buyers don’t think you are just waiting to pounce.

Your work and any other items you plan to sell: Plastic boxes with good, snap-lock lids work really well to transport small items. They are waterproof and if you are doing a lot of events they hold up much better than cardboard. If you are going to be carrying your product in a pickup bed, make sure the lids of the boxes are fastened down and won’t blow open (bungee cords work well here). You will need either bubble wrap or some type of padding to wrap around or separate delicate items. For larger pieces of art such as framed paintings or photographs, I recommend that you carry them inside your vehicle (in which case they can be separated by large pieces of cardboard to prevent scratching the frames), or completely wraped in bubble wrap. The thing you are most looking to prevent is damage caused by the items moving around when you stop, start and turn the vehicle. I also carry either a large, wide-tip marker in either brown or black to touch up frames.

A hand truck: You may have park some distance from your booth set up. While most places allow you to drive into the event area to set up your display, it might not be feasible for you to do so. A hand truck or dolly will enable you to haul your art, display stands and Pop-Up into the area without having to transport everything a piece at a time. This is a big plus because you may have a limited time in which to set up your booth.

A way to take debit or credit cards: If you want to make sales over $20, you will need either an I-Pad, I-Phone or some other brand of smart phone and the APP enabling either Square technology or PayPal. Both companies provide  a small square you can order off the internet free, attach it your smart phone  or tablet It’s small, portable and easy to learn to use. The company takes a small percentage of each sale as a fee (2.75% per swipe) and the money is in your account the next day. The site is https://squareup.com/  or https://paypal.com check it out. Although other companies are beginning to develop this tech these both have a proven track record.

Sales Receipts, a calculator and bags: A receipt book is a handy way for you to keep track of cash sales. Don’t spend a lot on the bags; you can get small paper bags and larger plastic ones with handles at the local Dollar Store. A small printing calculator because some customers who buy large ticket items are going to want a printed receipt, even if you are also e-mailing them one.

Indoor Event

An Indoor events’ requirements are going to be slightly different; Some indoor events will allow you a 10 x 10 area, but quite a few of the spaces allotted aren’t exactly that size or is not in a square, so there will be difficulty fitting the Pop-Up frame into the space. In addition, the top cover will keep the overhead lighting from coming through, and the ceiling in the room may not be high enough to accommodate your booth. Even if the cover is white, poor lighting will make your booth dark and unattractive. You might still be able to use only the Pop-Up frame however, if the canvas or vinyl cover is removable and the ceiling is tall enough.

Stand-alone display racks are best for an indoor event. I use 8’ wire closet shelving from the local hardware store. Turned on end, they can be fastened together with plastic tie straps or Velcro, and the wire bars then make spaces to hang different sizes of art. This portable shelving can also be made into stand-alone shapes (boxes, triangles and rectangles). I suggest that sandbags or weighted milk cartons be fastened inside the shape to prevent tipping as additional security for stand-alone shapes. However, you can purchase this type of display from Art Supply catalogs and warehouses.

Portable easels can also be used as a part of your display. The art supply catalogs have some excellent display easels that hold multiple pieces of art and they look very professional. You can also make display easels yourself out of copper, PVC pipe or wood; just make sure they look professional. Remember you are going to be carrying them so they should be very light-weight!

Small fold up tables with a nice tablecloth will hold your cash box and give you a hard surface when making out receipts. They can also be used to display very small or 3-deminsional art, cards, etc. Just don’t make your space so crowded buyers won’t enter it. In addition, if your work is light, cardboard boxes covered by tablecloths or white sheets that reach the ground look very professional and provide a good backdrop to show off your work.

 

TABLETOPS

If you do a lot of Church or School sponsored Boutiques, a Tabletop Event is the most common type. At a Tabletop, you are probably going to be given just enough space to set up one 8’x2.5’ table with room for a chair behind it, so be prepared to cut your display down and bring only what you consider the most “sellable” items.

When I go to an event, especially an Indoor event, I always ask for access to electricity; I seldom take many large pieces of art to these events anymore. Since space is usually at a premium it is difficult to display a lot of large art; instead, I take a plug-in digital picture frame (you can do the same with either a laptop or a tablet) loaded with photos of my work. I have a power point presentation showing my work set to music. The moving slide show and music attract a lot of attention and I can display more art.

Remember to have fun and talk about your work.

Good Luck

Gail

**More detailed information on this subject is covered in the Pamphlet “Selling At An Event”. Click Here http://www.thepracticalartist.com/forms-and-booklets.php

 

 

 

In : Business Development 


Tags: selling art;art fairs