HELP YOURSELF DEVELOP AS A WRITER OR ARTIST

Showing category "Business Development" (Show all posts)

ELEPHANT DUNG

Posted by Gail Daley on Monday, June 29, 2015, In : Business Development 

Let’s talk about the pile of elephant dung in the middle of the room; namely, that adults in my community of Fresno and Clovis as well as elsewhere who were educated in our public schools consider a print or statue from Target or Wal-Mart to be worth as much as an original painting or sculpture from a local artist. Why is this? Well, I believe it...


Continue reading ...
 

A BRIEF INTRODUCTION TO PHOTOGRAPHIC TERMS

Posted by Gail Daley on Thursday, April 2, 2015, In : Business Development 

Below is a brief explanation taken from Wikipedia of some terms used in comparing photo file types. I have included it to assist in providing an explanation of the file comparison chart included here. There are two types of image file compression processes: lossless and lossy.

Lossless compression processes reduce file size while preserving a perfect copy of the original uncompressed image. Lossless compression generally, but not always, results in larger files than lossy density. Lossless...


Continue reading ...
 

PROTECTING YOUR ART ON-LINE

Posted by Gail Daley on Friday, February 6, 2015, In : Business Development 

Watermarking for Digital Images

Watermarking your work can be a way to protect your art from pirates, but nothing is foolproof. There are a couple of different types of watermarking you can use: visible and invisible.

Invisible Watermarks: Can be used for copyright protection and recognition of digital images. Unfortunately an invisible watermark may slightly alter your image. Also the technique is so new that there is not yet an “industry standard.” Please be aware also, that waterma...


Continue reading ...
 

IS YOUR DISPLAY BOOTH READY FOR THE ART SALE?

Posted by Gail Daley on Friday, January 16, 2015, In : Business Development 

Spring is coming soon, and with it comes events and fairs to sell your work. I call these “Booth Events” because usually you set up your own sales booth.  Generally there are 3 types of these events Outdoor, Indoor and Tabletop .  Events can be geared to sell only art or allow different types of vendors. Outdoor events are usually larger than the...


Continue reading ...
 

DOES YOUR COMPUTER HAVE THE FLU?

Posted by Gail Daley on Sunday, November 9, 2014, In : Business Development 

Now that you have discovered the ease of internet publicity, internet sales, and computer record keeping, it is time to discuss some of the pitfalls of being a member of the Internet generation. The world wide web is the wild west and your neighborhood sheriffs are rare, so you need to do what first generation settlers did: learn to protect yoursel...


Continue reading ...
 

CHOOSING A SOFTWARE PROGRAM

Posted by Gail Daley on Wednesday, August 20, 2014, In : Business Development 

Art is a business, and like any business, it is necessary to keep track of expenses as well as income. I have been searching for a comprehensive program for my art business for years. Currently I would recommend QuickBooks to track your expenses and income. While there are some all-inclusive programs beginning to be developed, I have usually found some flaw in the program; either they were hard to use, or had an incompatible photo program for thumbnails of my art, etc. There are a couple of...


Continue reading ...
 

FRAMING ON A BUDGET: PART 4--Repairing A Plaster Frame

Posted by Gail Daley on Monday, May 26, 2014, In : Business Development 

As I stated earlier, I don’t recommend re-fitting ornate Plaster Of Paris frames. However, if it means the difference between repairing an existing frame you are already using and purchasing a new one there is a way to fix chipped or broken edges. First, I want you to notice that on most plaster frames such as this one shown in the photo, there is a repeating pattern on the corners and sides. To do this repair, you will need to make a clay mold of the unbroken matching side of the frame, ...


Continue reading ...
 

Framing On A Budget Part 3--Refurbishing A Used Frame

Posted by Gail Daley on Friday, March 28, 2014, In : Business Development 

Refinishing Frames The first thing you are going to need is an outdoor workspace. Refinishing frames is messy, and the materials used need good ventilation. You may also want to invest in a folding table that can be put up when not in use.

MATERIALS NEEDED

To repair a wooden frame you will need, shop rags, a box knife, painters tape, small can of wood putty, a hammer, screwdriver, small woodscrews, finish nails, glue, wood stripper, paint or stain (probably both), sandpaper (both fine and...


Continue reading ...
 

Framing On A Budget Part 2--How To Choose A Good Used Frame

Posted by Gail Daley on Monday, March 10, 2014, In : Business Development 

HOW TO CHOOSE A GOOD USED FRAME                12/1/13

 

 

Another way to frame inexpensively is by restoring used frames. Where can you find used frames? A good source for used frames is flea markets, second hand stores and yard sales.

Choosing A Good Used Frame is not as difficult as you may think. Take your tape measure with you because frames and framed art found here may or may not meet the usual size requirements of the standard canvas sizes sold in the art store. The frame prob...


Continue reading ...
 

TIPS FOR SHIPPING ORIGINAL PAINTINGS OR PHOTOGRAPHS A Guide To Packing Art For Shipping

Posted by Gail Daley on Saturday, September 14, 2013, In : Business Development 

Congratulations! You sold some art from your web site! Now you have to figure out how to get it to your buyer. Unless you are hand delivering your work you will need to ship it to the buyer. In order to reach your buyer in a condition that does credit to you as an artist there is a real need to select both your shipping method and your packing container carefully. For packing you are going to need a lot of tape, foam core board, acid-free paper, acid-free plastic bags and foam peanuts. To p...


Continue reading ...
 

DO YOU REALLY NEED A PROFESSIONAL TO SELL YOUR WORK?

Posted by Gail Daley on Tuesday, August 27, 2013, In : Business Development 

I haven’t had a lot of luck using professional agents or web site sponsored promotions to help me sell my art. I am going to avoid mentioning either of the two sites I talk about in this blog by name because I am not really interested in slamming them. I used them only to illustrate the pitfalls of not really knowing much about marketing or how artists’ agents work, and especially not doing your research ahead of time. I freely admit to my ignorance in these matters when I first started...


Continue reading ...
 

How Do Copyright Laws Affect You As A Visual Artist?

Posted by Gail Daley on Saturday, July 27, 2013, In : Business Development 

How Do Copyright Laws Affect You As A Visual Artist?

The visual arts category on the U.S. Government website, involves pictorial, graphic, or sculptural works, including two- and three-dimensional works of fine, graphic, and applied art. Examples include paintings, photographs; original prints; art reproductions; cartographic works (maps, globes, ...


Continue reading ...
 

IS YOUR DISPLAY BOOTH READY FOR THE ART FESTIVAL?

Posted by Gail Daley on Friday, March 1, 2013, In : Business Development 

A booth event is a sale with multiple vendors with each vendor putting up their own display booth. The event may be geared to sell only art or it may allow different types of vendors. Basically there are three types: Outdoor, Indoor and Tabletop. Outdoor events are usually larger than the Indoor ones and will attract a larger crowd. A tabletop may be either indoors or outdoors; the main difference between a Tabletop and the others is the space size. Most booth events allow you a 10’ x 10...


Continue reading ...
 

Which Gallery

Posted by Gail Daley on Wednesday, February 20, 2013, In : Business Development 

Choosing a Gallery to represent your art can be one of the most important decisions you make as an artist. This decision can affect who sees your stuff, and consequently who buys it. If you are an artist who specializes in realistic still life art, you probably don’t want to display your art in a gallery that caters to abstract and modern art or vice versa because the gallery won’t attract the kind of art patrons interested in your art. When considering a gallery, do some research to fi...


Continue reading ...
 

DEALING WITH VILIFICATION OF CHARACTER OR WORK ON SOCIAL NETWORK SITES

Posted by Gail Daley on Monday, February 11, 2013, In : Business Development 

What response do you make when some person posts a negative opinion of you or your work on your website or a social network site? Some tips on what you can do about this without starting a major public feud and how to turn a negative into a positive action. Congratulations. You now have a brand new web-site (or blog site). You have spent hours designing it and putting into it everything you think will help you make it popular. Whether you created this site in the hopes of developing an audi...


Continue reading ...
 
 

Showing category "Business Development" (Show all posts)

ELEPHANT DUNG

Posted by Gail Daley on Monday, June 29, 2015, In : Business Development 

Let’s talk about the pile of elephant dung in the middle of the room; namely, that adults in my community of Fresno and Clovis as well as elsewhere who were educated in our public schools consider a print or statue from Target or Wal-Mart to be worth as much as an original painting or sculpture from a local artist. Why is this? Well, I believe it...


Continue reading ...
 

A BRIEF INTRODUCTION TO PHOTOGRAPHIC TERMS

Posted by Gail Daley on Thursday, April 2, 2015, In : Business Development 

Below is a brief explanation taken from Wikipedia of some terms used in comparing photo file types. I have included it to assist in providing an explanation of the file comparison chart included here. There are two types of image file compression processes: lossless and lossy.

Lossless compression processes reduce file size while preserving a perfect copy of the original uncompressed image. Lossless compression generally, but not always, results in larger files than lossy density. Lossless...


Continue reading ...
 

PROTECTING YOUR ART ON-LINE

Posted by Gail Daley on Friday, February 6, 2015, In : Business Development 

Watermarking for Digital Images

Watermarking your work can be a way to protect your art from pirates, but nothing is foolproof. There are a couple of different types of watermarking you can use: visible and invisible.

Invisible Watermarks: Can be used for copyright protection and recognition of digital images. Unfortunately an invisible watermark may slightly alter your image. Also the technique is so new that there is not yet an “industry standard.” Please be aware also, that waterma...


Continue reading ...
 

IS YOUR DISPLAY BOOTH READY FOR THE ART SALE?

Posted by Gail Daley on Friday, January 16, 2015, In : Business Development 

Spring is coming soon, and with it comes events and fairs to sell your work. I call these “Booth Events” because usually you set up your own sales booth.  Generally there are 3 types of these events Outdoor, Indoor and Tabletop .  Events can be geared to sell only art or allow different types of vendors. Outdoor events are usually larger than the...


Continue reading ...
 

DOES YOUR COMPUTER HAVE THE FLU?

Posted by Gail Daley on Sunday, November 9, 2014, In : Business Development 

Now that you have discovered the ease of internet publicity, internet sales, and computer record keeping, it is time to discuss some of the pitfalls of being a member of the Internet generation. The world wide web is the wild west and your neighborhood sheriffs are rare, so you need to do what first generation settlers did: learn to protect yoursel...


Continue reading ...
 

CHOOSING A SOFTWARE PROGRAM

Posted by Gail Daley on Wednesday, August 20, 2014, In : Business Development 

Art is a business, and like any business, it is necessary to keep track of expenses as well as income. I have been searching for a comprehensive program for my art business for years. Currently I would recommend QuickBooks to track your expenses and income. While there are some all-inclusive programs beginning to be developed, I have usually found some flaw in the program; either they were hard to use, or had an incompatible photo program for thumbnails of my art, etc. There are a couple of...


Continue reading ...
 

FRAMING ON A BUDGET: PART 4--Repairing A Plaster Frame

Posted by Gail Daley on Monday, May 26, 2014, In : Business Development 

As I stated earlier, I don’t recommend re-fitting ornate Plaster Of Paris frames. However, if it means the difference between repairing an existing frame you are already using and purchasing a new one there is a way to fix chipped or broken edges. First, I want you to notice that on most plaster frames such as this one shown in the photo, there is a repeating pattern on the corners and sides. To do this repair, you will need to make a clay mold of the unbroken matching side of the frame, ...


Continue reading ...
 

Framing On A Budget Part 3--Refurbishing A Used Frame

Posted by Gail Daley on Friday, March 28, 2014, In : Business Development 

Refinishing Frames The first thing you are going to need is an outdoor workspace. Refinishing frames is messy, and the materials used need good ventilation. You may also want to invest in a folding table that can be put up when not in use.

MATERIALS NEEDED

To repair a wooden frame you will need, shop rags, a box knife, painters tape, small can of wood putty, a hammer, screwdriver, small woodscrews, finish nails, glue, wood stripper, paint or stain (probably both), sandpaper (both fine and...


Continue reading ...
 

Framing On A Budget Part 2--How To Choose A Good Used Frame

Posted by Gail Daley on Monday, March 10, 2014, In : Business Development 

HOW TO CHOOSE A GOOD USED FRAME                12/1/13

 

 

Another way to frame inexpensively is by restoring used frames. Where can you find used frames? A good source for used frames is flea markets, second hand stores and yard sales.

Choosing A Good Used Frame is not as difficult as you may think. Take your tape measure with you because frames and framed art found here may or may not meet the usual size requirements of the standard canvas sizes sold in the art store. The frame prob...


Continue reading ...
 

TIPS FOR SHIPPING ORIGINAL PAINTINGS OR PHOTOGRAPHS A Guide To Packing Art For Shipping

Posted by Gail Daley on Saturday, September 14, 2013, In : Business Development 

Congratulations! You sold some art from your web site! Now you have to figure out how to get it to your buyer. Unless you are hand delivering your work you will need to ship it to the buyer. In order to reach your buyer in a condition that does credit to you as an artist there is a real need to select both your shipping method and your packing container carefully. For packing you are going to need a lot of tape, foam core board, acid-free paper, acid-free plastic bags and foam peanuts. To p...


Continue reading ...
 

DO YOU REALLY NEED A PROFESSIONAL TO SELL YOUR WORK?

Posted by Gail Daley on Tuesday, August 27, 2013, In : Business Development 

I haven’t had a lot of luck using professional agents or web site sponsored promotions to help me sell my art. I am going to avoid mentioning either of the two sites I talk about in this blog by name because I am not really interested in slamming them. I used them only to illustrate the pitfalls of not really knowing much about marketing or how artists’ agents work, and especially not doing your research ahead of time. I freely admit to my ignorance in these matters when I first started...


Continue reading ...
 

How Do Copyright Laws Affect You As A Visual Artist?

Posted by Gail Daley on Saturday, July 27, 2013, In : Business Development 

How Do Copyright Laws Affect You As A Visual Artist?

The visual arts category on the U.S. Government website, involves pictorial, graphic, or sculptural works, including two- and three-dimensional works of fine, graphic, and applied art. Examples include paintings, photographs; original prints; art reproductions; cartographic works (maps, globes, ...


Continue reading ...
 

IS YOUR DISPLAY BOOTH READY FOR THE ART FESTIVAL?

Posted by Gail Daley on Friday, March 1, 2013, In : Business Development 

A booth event is a sale with multiple vendors with each vendor putting up their own display booth. The event may be geared to sell only art or it may allow different types of vendors. Basically there are three types: Outdoor, Indoor and Tabletop. Outdoor events are usually larger than the Indoor ones and will attract a larger crowd. A tabletop may be either indoors or outdoors; the main difference between a Tabletop and the others is the space size. Most booth events allow you a 10’ x 10...


Continue reading ...
 

Which Gallery

Posted by Gail Daley on Wednesday, February 20, 2013, In : Business Development 

Choosing a Gallery to represent your art can be one of the most important decisions you make as an artist. This decision can affect who sees your stuff, and consequently who buys it. If you are an artist who specializes in realistic still life art, you probably don’t want to display your art in a gallery that caters to abstract and modern art or vice versa because the gallery won’t attract the kind of art patrons interested in your art. When considering a gallery, do some research to fi...


Continue reading ...
 

DEALING WITH VILIFICATION OF CHARACTER OR WORK ON SOCIAL NETWORK SITES

Posted by Gail Daley on Monday, February 11, 2013, In : Business Development 

What response do you make when some person posts a negative opinion of you or your work on your website or a social network site? Some tips on what you can do about this without starting a major public feud and how to turn a negative into a positive action. Congratulations. You now have a brand new web-site (or blog site). You have spent hours designing it and putting into it everything you think will help you make it popular. Whether you created this site in the hopes of developing an audi...


Continue reading ...